In today’s saturated media landscape, language matters more than ever. Whether you’re curating a show, launching an artist, or building the identity of a gallery, what you say—and how you say it—shapes perception and value. I offer bespoke content writing and marketing strategies designed to speak fluently to the high-end art world and adjacent cultural spaces.

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With a background in fine art, philosophy, and digital marketing, I bridge the gap between critical depth and commercial clarity. From artist statements and exhibition texts to newsletters, ad copy, and social campaigns, every word is chosen with precision and style.

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Services Offered

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Each project is tailored to your goals, audience, and brand voice.

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• Editorial Content & Copywriting
  Exhibition essays, artist bios, critical writing, press releases, and gallery web copy.

• Marketing Strategy for Cultural Ventures
  Positioning, tone of voice development, audience segmentation, and messaging strategy.

• Digital Content Creation
  Website text, blog writing, email campaigns, social media captions and brand storytelling.

• SEO & Platform Integration
  Keyword optimization, metadata, and digital presence refinement for sites such as Artsy, Saatchi Art, and gallery websites.

• Consulting & Ghostwriting
  For founders, curators, and collectors wishing to communicate clearly in a refined personal tone.

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Why Work With Me?

I understand the codes and nuances of the elite art world. My writing reflects an insider’s fluency with visual culture and its discourses, while never losing sight of clarity and market appeal. Whether you’re building collector trust, elevating an artist's online presence, or preparing content for a major fair or institution, I ensure that the language works—on every level.

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Let’s refine your message.

Whether you're a gallerist, founder, artist, or brand seeking to enter or elevate within the cultural sector, I’d be delighted to work with you.
→ Contact Ed or book a consultation.

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